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Negril 7 Miles Beach and Rick's Cafe Tour

cultural

7.5h

outdoor

Photo: © Viator / partner-supplied via TripAdvisor

Negril 7 Miles Beach and Rick's Cafe Tour is a cultural tour in Jamaica rated 5.0/5 by 19 Viator travelers; from about $131 per person; lasts 7.5 hours.

About

This tour runs 7–8 hours from Montego Bay down to Negril's western tip, hitting the long white-sand stretch of Seven Mile Beach and ending at Rick's Cafe for the cliff-diving spectacle at sunset. It's a standard itinerary — most visitors doing a day trip to Negril from MoBay book something similar — but it covers the two things people actually want to see on that side of the island. The Viator rating sits at 5 stars across 19 reviews, and the price runs around $131, which is typical for a guided full-day tour with transport. You'll get beach time in the afternoon, then move to Rick's Cafe by late day when the light is good and the divers start jumping. The cafe itself is crowded and overpriced, but the view and the cliff show are the reason you go. Expect a long drive each way — figure 90 minutes minimum from Montego Bay depending on traffic. If you're staying in Negril already, you can skip the tour and just walk to both spots.

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Rick's Café & the Negril Cliffs: compare the 4 ways to do it

At a glance

Category: cultural
Duration: 7.5 hours
Price: $131
Minimum age: None
Intensity: ●●○○○
Setting: outdoor
Booking partner: viator
Product ID: 85684P6

Photos

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Visiting in October?

You'll likely find October quiet at Jamaican resorts, with low occupancy mentioned across properties and little wait for beach chairs or restaurant tables. Weather can be volatile — tropical storms are a real possibility (several reviewers cut trips short for Hurricane Melissa), and some report occasional rain or humidity. Prices tend to be lower, and staff have more time to personalize service, though a few resorts reduce dining hours or close amenities due to thin crowds.

Based on 150 traveler reports

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